The inspiration behind this blog is quite simply a person - Chase Jarvis - to be exact. Chase leads the industry with his 'black box' approach to his work, that is to say 'lets show them how we do it'. This is something I support whole heartily. My plan is to go one step further and to share the 'why'. For me the 'why' we do something is THE most important aspect of living and working. If we get the 'why' right the how will take care of itself!
So come on in, look around and ask as many questions as you like.
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